Master in Business Administration

Generalități

Programul de descriere

Get a 30% discount on the reservation fee if you register before May 31

The Master is designed to provide students with the ability to assume positions of responsibility, learning to master the tools of management such as Watson or IBM Cognos Analytics, Planning Analytics, and Design Thinking. It will also help you to understand the communication, management and intercultural skills necessary to lead and coordinate work teams through Neuromanagement & Mindfulness. You will also get an insight into the different areas of a company: finance, marketing, sales, people management, operations, strategy and technology, and innovation; to operate in a real and global working environment through real cases of top-level multinationals.

This program offers you the opportunity for professional improvement and advances your career in your current organization.  It allows you to update your professional profile in a broad manner, open the possibility of putting your own business ideas practice, or to undertake doctoral studies.

What Makes Us Different

Challenge-Based Learning You will learn through real cases of top-level multinationals, using tools such as Watson or Cognos. Thanks to simulations or role-plays, you will be thoroughly prepared to be a global professional.
International Trip You will acquire a global vision of the company through an international stay in one of the IBM business executives centers, such as the Global Industry Solution Center (GISC) in Paris.
Tech Experience You will develop a deep knowledge of the planning or management tools that companies use and you’ll be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by IBM professionals at the Client Center in Madrid.
Specialization in Business Areas The Master’s Degree, in addition to the general syllabus, offers you the possibility to become specialized in specific sectors: Digital Business, Retail, and e-Commerce, or Health and Wellness. The student has the option to choose any of these specialties by completing two specific modules (Strategy and Operations) which allows them to deepen their knowledge of this area.

New Candidate Profile

Our students come from university backgrounds in Engineering, Law, Health Sciences, Business Administration, Economics as well as other degrees and are seeking to further their training and studies and/or professional experience in order to acquire a global, integrated, and strategic vision of a company.

Professional Internship

You will complete professional internships with important national or international companies. These internships will be a part of the academic content of the program and will be evaluated as part of the training in the business management of the student.

The professional internships make up a unique opportunity to transfer the content and skills developed in the Master’s degree to the daily work in a Company.

Clean work

Methodology

  • Challenge Based Learning: you will learn through real cases of top-level multinationals, using tools such as Watson or Cognos. Thanks to simulations or role-plays, you will be thoroughly prepared to be a global professional.
  • International Trip: you will acquire a global vision of the company through a two-day stay in Paris, where you will visit the IBM Global Industry Solution Center.
  • Tech Experience: You will develop a deep knowledge of the planning or management tools that companies use and you’ll be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by IBM professionals at the Client Center in Madrid.
  • Employability: You will have the opportunity to participate in hiring processes, both for professional internships and for employment at IBM or associated companies.

Study Program

Module 1.  General Management
6 ECTS
Module 2. Environment Analysis and Strategy
6 ECTS
Module 3. Accounting and Finances
6 ECTS
Module 4. Marketing and Communications
6 ECTS
Module 5. Operations Management
6 ECTS

The contents are organized into the following study units:

  • Management Skills.
  • Organizational structure and people management.
  • Global vision, entrepreneurial spirit, and decision-making.
  • Business ethics and corporate social responsibility.
  • Artificial intelligence and business analytics in decision-making.

The subject is organized into the following study units:

  • Economic Environment.
  • Legal Environment.
  • Introduction to strategic analysis.
  • Sector Analysis.
  • Internal Analysis.
  • Strategies for expansion and internationalization.

The content is grouped into the following units:

  • Accounting for leadership.
  • Advanced accounting.
  • Management control. 
  • Business diagnostics and sustainable financial strategy design.
  • Valuation of investments.
  • Sources of financing.
  • Valuing companies.

The contents are grouped into the following units:

  • Strategic Marketing.
  • The product.
  • The Price.
  • The commercial distribution.
  • Communication. 
  • Market research.

The content is grouped into the following areas:

  • General aspects of operations management.
  • Operations strategies.
  • Operations management.
  • Materials management.
  • Activity planning.
  • Systems for improving operations.
Module 6. Commercial Management
6 ECTS
Module 7. Technology and Innovation
6 ECTS
Module 8. Professional Internships
6 ECTS
Module 9. End of the master thesis project
6 ECTS
 

The content is grouped into the following areas:

  • Introduction to Commercial Management.
  • Sales in complex environments.
  • Sales organization.
  • Management of sales teams.
  • Sales channels.

The content is grouped into the following areas:

  • Technological environment, technology, and information systems.
  • Strategic role of information systems.
  • Innovation and business changes.
  • Tools for innovation management.
  • Information society and e-Business.
  • New trends.
Applying skills and content acquired to practice. The student will undertake professional tasks under the supervision of a supervisor in a company and an academic tutor, who will guide this process of introduction into the practical application of the skills and contents of the program. The development of the End of Master Thesis Project will take place in a group, using as a basis the knowledge acquired during the different modules and the professional internships. Students will always be guided by their tutor and evaluated by a panel.  

Faculty

All the modules of our Master in Business Administration are taught by teachers with a high academic profile, mostly doctors; and professionals with ample national and international experience in companies within different sectors.

Career Opportunities

The students who complete the Master in Business Administration at Universidad Europea broaden their employability thanks to a wider knowledge of the company as a whole and of its role in the current socio-economic environment.  These management professionals are key to the success of the business activity. For this reason, their possibilities for professional development include:

  • Working in any Company department, providing a strategic business vision, of how the department can lead to the success of the Company.
  • Work in analysis or strategic development departments, contributing to the company improving its impact on the market and on society.
  • The ability to develop your job in any department in a more transversal manner and integrated into the rest of the company areas, improving their development and positively impacting the Company.  
  • Start your own business.

In the specific cases where the student has chosen to specialize in Health and Wellness, Retail and e-Commerce, or Digital Technologies, their employability in these sectors shall increase by having more specific knowledge of these types of businesses.

Admission Process

The admissions process for Universidad Europea Graduate School programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us by phone: 902 23 23 50 or e-mail: postgrado@universidadeuropea.es.

Having decided to apply, you will need to provide the following documentation:

  • Application Form
  • Copy of your ID
  • Copy of your Degree Certificate
  • CV

The Postgraduate Admissions Team will contact you and advise you on the next steps depending on your program of interest. It will likely involve a personal interview with the program director of a member of the Admissions Committee.

* The admission process involves no cost to the candidate.

Testimonial

"The experience of sharing tools for the professional and the personal life of MBA students is invaluable, and the new VUCA environments require us to become agile learners in order to adapt to new realities. The combination of theory and masterclasses with business executives, allows students to build their knowledge and understand the reality of the market and its practical application. This combination is unique in this postgraduate course."

Mr. Juan Ramón Serrano
Professor of the Master's Degree in Business Management - MBA. Methods and Purchases Manager and Member of the Management Committee at GEFCO Spain.

"The program at Universidad Europea has undoubtedly marked a turning point in my entrepreneurial activity. The skills developed on the course have helped me to put more focus on my company and have encouraged me to continue growing. I would highlight the role of networking with other classmates at Universidad Europea. I met like-minded individuals ready to work together. I am currently building two companies together with three other former students".

Mr. Antonio Angulo Ortega
Former student of the Master's Degree in Business Administration - MBA. Entrepreneur and founder of Venticuatrosiete, Crocode.

Ultima actualizare May 2020

Despre facultate

Born after an extensive analysis of the profiles that companies look for today and what they will demand tomorrow, Universidad Europea Postgraduate School with IBM launched in 2019 with the aim to edu ... Citeste mai mult

Born after an extensive analysis of the profiles that companies look for today and what they will demand tomorrow, Universidad Europea Postgraduate School with IBM launched in 2019 with the aim to educate professionals with a background combining business and technology. Citește mai puţin