Master of Business Administration in Management or Marketing

Generalități

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Programul de descriere

Due to Covid-19, we apply 25% discount on tuition fees until mid-July 2020. We also have a flexible policy: tuition fees can be paid in installments. 

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The world is becoming increasingly global, be part of it. UBIS has partnered with the University of the Potomac to enhance the participant’s career options and work fulfillment. Student leaders from all over the world (over 40+ countries) make a dual-degree MBA from UBIS/UOTP an international, diverse, and innovative experience.

The Master of Business Administration in Management or Marketing at the University of Business and International Studies in Geneva pushes you to take your business skills to the next level. Advanced theory in the classroom and unique practical experience help you graduate with the knowledge, tools, and confidence to make a real impact as you begin your career. UBIS Master program is ideal both for those who are new to the business, and those building on a bachelor’s degree in business. Students who have already completed a Bachelor's Degree qualify for the MBA program. Work experience, professional experience, and internship are of additional value. This program is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

  • Be able to effectively publish and manage content for business growth
  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns

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Program Objectives

The Master of Business Administration in Management or Marketing program provides an applied business education in a multi-cultural learning environment. The program improves the decision-making capabilities of the students by providing a functional business foundation and enhancing their analytical, communication, and technological skills.

Program Outline

To receive a Master of Business Administration in Management or Marketing, students must earn 50 semester credit hours that are equal to 13 courses—including a thesis — over 15 months for full-time students.

UBIS Graduation

Curriculum

Core Courses

1

  Code Title Credit Hours
101 FIN-604 Finance for International Business 3.0
102 MKT-601 Global Marketing 3.0
103 MGT-604 Strategic Management 3.0
104 ECO-601 International Economics 3.0

2

  Code Title Credit Hours
105 MCO-607 Digital Strategies 3.0
106 LAW-601 Legal Business Environment 3.0
107 MGT-603 Entrepreneurship and Project Management 3.0
108 MGT-602 Organizational Behavior 3.0

3

  Code Title Credit Hours
109 RES-601 Research Methodology 3.0
111 RES-602 Research Thesis 11.0

Management Concentration Courses

  Code Title Credit Hours
112 MNG-601 Executive Leadership 3.0
113 MNG-602 Operations & Supply Chain Management 3.0
114 MNG-603 Managing Organizational Diversity 3.0
115 CC-602 Managerial Accounting 3.0

Marketing Concentration Courses

  Code Title Credit Hours
116 MKT-602 Strategic Marketing 3.0
117 MKT-603 Marketing Research 3.0
118 MKT-604 Multinational Marketing 3.0
119 MKT-605 Digital Marketing Strategy 3.0

Accreditation

The University of Business and International Studies (UBIS) has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. 

Ultima actualizare Iul 2020

Despre facultate

UBIS, an innovative young, boutique institution that delivers modern programs in Business and International Relations, is located in Geneva There is no other city in the world with so much access to t ... Citeste mai mult

UBIS, an innovative young, boutique institution that delivers modern programs in Business and International Relations, is located in Geneva There is no other city in the world with so much access to the world headquarters of major businesses, financial institutions and international organizations. The UBIS DNA is composed of three main factors: Real-World Experience, Individual Attention and an International Perspective. UBIS’ professors are highly qualified professionals who bring real-world problems into their classrooms and equip students to analyze these problems critically and in terms applicable to the business environment. Our professors provide students with a strategic framework to deal with the issues that they will face in their professional lives. UBIS is attentive to the evolving needs of the marketplace and constantly adapts its course content and methodologies to ensure that our graduates possess the knowledge and transferable skills necessary to succeed in this rapidly changing world. Citește mai puţin